This policy explains how Silver Screen Machines ("we", "us", "our") collects, uses, and protects information when you visit silverscreenmachines.com. We are committed to compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the EU General Data Protection Regulation (EU GDPR) where applicable.
1. Who we are
Silver Screen Machines supplies motorcycles and other machines — including computers, Macintoshes, mobile phones, and peculiar equipment such as the Sinclair C5 — for film, television, games, photography, and events across the UK and EU.
For the purposes of data protection law, Silver Screen Machines is the data controller. If you have any questions about this policy or how we handle your data, please contact us using the details in section 8.
2. What data we collect
We do not use forms on this Site, so we only collect personal data directly from you when you contact us. We also use Google Analytics to understand how the Site is used.
- Enquiry data — if you email us (including via the mailto links on this Site), we receive whatever information you choose to include, typically your name, email address, and the content of your message.
- Usage data — pages visited, time on site, browser type, device type, and approximate geographic location (country/city level), collected automatically via Google Analytics.
- Cookies — Google Analytics sets cookies to distinguish users and sessions. See section 5 for details.
We do not collect payment information, government identifiers, or sensitive personal data.
3. How we use your data
We use the information you send us solely to respond to your enquiry — for example, to discuss vehicle or equipment availability, pricing, logistics, or bike representation. We use Google Analytics data to understand how visitors use the Site and how we can improve it. We do not use your data for marketing without your separate consent, and we do not sell your personal data to any third party.
4. Legal basis for processing
- Legitimate interests (UK GDPR Article 6(1)(f) / EU GDPR Article 6(1)(f)) — responding to enquiries you send us, and understanding site usage via analytics.
- Contract / pre-contractual steps — where you contact us about hiring a vehicle or piece of equipment, or offering a bike for representation.
- Consent — where required by the Privacy and Electronic Communications Regulations (PECR), we will obtain your consent before placing non-essential cookies.
5. Cookies
We use the following cookies on this Site:
- _ga, _ga_* — Google Analytics cookies used to distinguish users and sessions. Retained for up to 2 years. Set by Google LLC.
You can control or delete cookies via your browser settings. Disabling Google Analytics cookies will not affect your ability to use this Site.
6. Third-party services
We use Google Analytics (Google LLC) for website analytics. Google may transfer data to servers in the United States. Google is certified under the EU-US Data Privacy Framework. See Google's Privacy Policy.
We do not sell your personal data to any third party.
7. Your rights
Under UK GDPR and EU GDPR you have the following rights:
- Right of access — to request a copy of the personal data we hold about you.
- Right to rectification — to request correction of inaccurate data.
- Right to erasure — to request deletion of your data where there is no legitimate reason to retain it.
- Right to restrict processing — to request we limit how we use your data.
- Right to object — to object to processing based on legitimate interests.
- Right to data portability — to receive your data in a structured, machine-readable format.
To exercise any of these rights, please contact us using the details below. We will respond within one month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK, or your local supervisory authority in the EU.
8. Contact us
For any privacy-related queries or to exercise your rights, please get in touch using the contact form on our website.
9. Changes to this policy
We may update this policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of the Site following an update constitutes acceptance of the revised policy.